Industries
Medical practice marketing that keeps your schedule full
Medical practice marketing fixes the three things that leave appointment slots open: a website patients bounce off, thin or outdated reviews, and no system for following up on inquiries. We start with an audit, then build the fixes in priority order.
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Your business
Rating
Hours
Category
Address
Distance
Call · Directions · Website
Sound familiar?
What costs a practice new patients
The phone rings but online inquiries go unanswered for days
Patients book with whoever replies first.
Reviews are thin, old, or mixed
A prospective patient checks reviews before they check insurance.
The website looks dated next to the practice down the street
Patients judge care quality by the site.
How it works
How we start and what happens next
- Audit
A scorecard of your site, reviews, and local search presence, delivered in 3 business days. - Plan
A written list of fixes ranked by impact, agreed before any work starts. - Build and report
The highest-priority items are built first, with a report on what changed.
We begin with a fixed-price audit so the first fix is the one that matters most, not a guess. From there, the work moves in priority order with a written plan agreed before anything is built, so a practice always knows what it is paying for and why.
What you get
What a practice typically needs first
Most practices start with the same three gaps: local visibility, review volume, and a website that makes booking easy. We size the order of work to what the audit finds, not to a standard package.
- Local SEO setup Puts the practice on the map when a nearby patient searches for care.
- Review generation system Turns satisfied patients into public reviews on a regular basis.
- Website redesign Rebuilds the site around booking an appointment, not only describing services.
- Not included Ad spend itself, which is billed separately from the setup work.
What I need from you
What we need from the practice to start
We need login access to the website and any existing listing or review profiles, and someone who can approve the plan before work begins. The audit itself needs nothing beyond the practice's website address, so it can run before any decision about the rest.
Where the audit findings usually point
For medical and wellness practices, the audit most often turns up the same pattern: the site ranks for the practice name but not for the services patients actually search, and the review count has not kept pace with patient volume. Those two gaps, more than ad spend, decide whether a new inquiry ever reaches the front desk.
Fixing them in the right order matters. A website rebuilt before the review and local search gaps are closed still loses patients to the practice that simply shows up first and looks more trusted online.
About the firm
What you can check before you commit
You see the plan and the price in writing before any work starts, and monthly work runs month to month with no long-term contract. The audit is a one-time purchase with no subscription attached, so you can test the findings before deciding on anything ongoing.
Michael KnightFort Myers, FLBoutique marketing firm
- Founder
- Michael Knight
- Based
- Fort Myers, FL
- Firm
- Boutique marketing firm
Questions people ask
How is this different from general small business marketing?
The order of work is built around what patients check first before booking: reviews, local search results, and whether the site makes an appointment easy to schedule.
Do we need to sign a long-term contract?
No. Monthly packages run month to month with no long-term contract, and the audit is a one-time purchase.
What does the audit cost and how long does it take?
The basic audit is $300 and the premium version is $900, both delivered within 3 business days of purchase.
Who does the work?
Knight Marketing is a small, boutique-style marketing firm. We take on only a handful of clients at a time so every deliverable gets the attention it needs and every client is satisfied.
Keep reading
Related pages
Start with the audit, then decide the rest
Booking the call puts a written plan for your practice in front of you before anything is charged.