Monthly package
A monthly marketing plan for small service businesses
The Essential plan gives small service businesses steady monthly marketing support for $2,500 per month: a website update, four social posts, one SEO article, a newsletter, review generation, and a reporting dashboard, delivered the same way every month. Paid ads are not included.
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$2,500 per month
Delivered the same way every month
Who it is for
This plan fits small service businesses that want steady, simple marketing
The Essential plan is built for small and medium service businesses that want a clean marketing foundation without the workload of a larger package. It covers one channel, one update cadence, and plain reporting each month.
A fit
- A solo or small-team service business that wants consistent output without managing it
- A business with no in-house marketing person
- A business that wants one social platform handled well instead of several handled thinly
Not a fit
- A business that needs paid ad campaigns managed each month
- A business that needs multiple social platforms or heavy content volume
What you get
Here is what you get every month on the Essential plan
Keeps the plan aligned with what is actually working.
Keeps a page current without a full rebuild.
Gives you simple, on-brand visuals for social and web use.
Keeps one channel active without spreading effort thin.
Keeps your local listings and on-page signals in order.
Adds fresh, indexable content on a steady schedule.
Keeps your list warm with one email a month.
Builds a steady flow of new reviews.
Shows what moved this month in plain numbers.
- Not included Paid advertising. Ads run as a separate add-on.
How it works
The plan starts the week your onboarding form comes back
- Checkout
You choose the Essential plan and complete payment. - Onboarding
You fill out an onboarding form so accounts and systems can be connected. - First month
The content, SEO, and reporting workflow begins once onboarding is complete.
Everything runs on the same monthly cycle: a check-in, the month's work, and a dashboard update. You are not managing separate projects, just one plan that repeats.
What I need from you
I need account access and brand basics before work starts
Send logins for your website, social platform, and email list in the onboarding form. If you have existing brand colors, fonts, or a logo, include those too so the graphics pack matches what you already use.
Add-ons cover what the Essential plan leaves out
If you outgrow one channel or want paid ads running alongside this plan, add-ons cover an extra social platform, extra posts, a full SEO audit, backlink work, ad management, a lead nurture sequence, CRM setup, or a content calendar system. These are billed separately from the $2,500 monthly fee.
About the firm
One person runs your plan, so nothing gets handed off
Michael Knight does the marketing work himself, so the person who sets your strategy is the same person writing your SEO article and building your dashboard each month.
Michael KnightFounded December 2025Boutique marketing firm
- Founder
- Michael Knight
- Founded
- December 2025
- Based
- Fort Myers, FL
- Firm
- Boutique marketing firm
Price
Billing runs monthly and all sales are final
$2,500 per month
This plan runs as a monthly retainer rather than a one-time project. All sales are final, so review the deliverables above before checkout.
Questions people ask
Who does the work on the Essential plan
Michael Knight does the marketing work himself, from the strategy check-in to the SEO article and the dashboard update.
Is the Essential plan a contract or can I cancel
It runs as a monthly retainer. All sales are final, so check the deliverables list before you buy.
What is not included in the Essential plan
Paid advertising is not included. It can be added as a separate service alongside this plan.
What happens right after I buy the Essential plan
You receive an onboarding form. Once it is submitted, accounts get connected and the first month's workflow begins.
Can I add more social platforms or posts later
Yes. Extra platforms, extra posts, and extra graphics are available as add-ons on top of the monthly plan.
Keep reading
Related pages
Start the Essential plan this month
Book the plan and you will get an onboarding form right after checkout.