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Brand story and messaging framework
The brand story and messaging framework gives your business a clear voice, value proposition and messaging pillars to use on your website, social media and ads. Built for service businesses, drafts arrive within seven business days, with final documents delivered after revisions.
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- Price
- $2,000
- Delivered in
- Drafts in seven business days, final documents after revisions
- What you receive
- Story, voice, pillars, pitches, guidance
- Who it is for
- Service businesses refining their messaging
Who it is for
This framework fits businesses that need clear words, not a rebrand
Knight Marketing is built for local service businesses, and this framework gives them a messaging system they can use without hiring a copywriter for every project.
A fit
- Businesses refining their messaging: your current pitch does not say what makes you different
- Brands preparing for a website rebuild: you need the words before the pages are built
- Service providers creating new marketing materials: brochures, proposals and ads need one consistent voice
- Practices wanting clear communication that resonates with clients: patients or customers should understand your value fast
Not a fit
- Not for: businesses that need a new logo or visual identity, not only the words
What you get
You receive a complete messaging system, not a strategy deck
Every document is written to be used as-is on your website, in proposals and in conversations with clients.
Explains why your business exists and why that matters to customers
States plainly what makes your service different
Keeps your tone consistent across every channel
Give your team a shared set of talking points
Ready for networking events and sales calls
Shows how to apply the voice on each channel
- Not included Logo design or visual identity work
After you buy
The framework moves from intake to final documents in a few steps
- Checkout You buy the framework and get access to the intake form
- Intake form You complete the form and share any relevant materials
- Day 7 Drafts of the messaging framework arrive for your review
- After revisions Final documents are delivered in a clean, organized format for your website, social media and internal use
We need your intake form and any existing materials before drafting starts
After checkout, you complete a messaging intake form and share any relevant materials, such as current copy, brochures or notes on your customers.
Price
One flat price covers the full messaging system
$2,000 one-time
All sales are final, so review the intake form questions and gather your materials before checkout.
Nothing else to pay today.
Questions people ask
What is included in the brand story and messaging framework?
You receive a core brand story, a value proposition and positioning statement, brand voice guidelines, key messaging pillars, short and long form elevator pitches, and guidance for using them on your website and social media.
How long does delivery take?
Drafts of the messaging framework are delivered within seven business days of your completed intake. Final documents follow after revisions.
What do I need to provide?
After checkout you complete a messaging intake form and share any relevant materials, such as existing copy or notes on your customers.
Can I get a refund after purchase?
All sales are final, so review what is included before you buy.
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Get your messaging framework started
Buy now to receive the intake form and begin your draft.