Quoted work
Executive marketing leadership for companies outgrowing one marketer
A fractional CMO marketing leadership package gives growing companies executive-level marketing leadership across strategy, website, branding, social media, SEO, paid ads, email and reporting, without hiring a full-time CMO. Scope and cost depend on your team, current systems and growth targets. A custom proposal follows a discovery call.
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Who it is for
This is built for companies that need a marketing department, not another freelancer
This package replaces the need for a full-time chief marketing officer while providing a complete marketing department function. It fits organizations that want one accountable leader coordinating every channel.
A fit
- Companies needing senior-level marketing leadership across every channel
- Businesses in a stage of growth that has outpaced their current marketing setup
- Organizations restructuring or rebuilding their marketing function
- Firms preparing to expand into new markets
- Teams that lack a unified marketing strategy across departments
Not a fit
- Businesses that need one service rather than full department coverage
- Companies that want a fixed, published monthly price
What you get
Nine marketing disciplines run as one coordinated function
Each discipline is managed as part of the same strategy, not as separate add-ons.
Monthly and quarterly planning sessions set direction and hold the plan accountable
Ongoing landing pages, updates and conversion work keep the site working toward growth
A refined identity and messaging framework keep every channel consistent
Content calendars and higher-output posting keep channels active across platforms
Audits, keyword research, content and backlink work run as an ongoing program
Campaigns across multiple platforms are built, launched and optimized
Automated funnels, nurture sequences and a newsletter keep leads moving
Monitoring, review generation and response guidance watch how the business is seen
Dashboards and monthly reviews show what is working
- Not included An in-house CMO hire – this is a fractional engagement, not an employee
After you buy
The engagement starts with a conversation, not a contract
- Inquiry You contact us to start the conversation
- Discovery call We review goals, team structure, current systems and growth targets
- Proposal A custom plan is built around required output, complexity and timeline
- Onboarding Monthly work begins once onboarding and strategic alignment are complete
We need a clear picture of your business before the plan is built
- Goals and growth targets: shared on the discovery call
- Team structure: who exists today and what gaps remain
- Current systems: the tools and platforms already in place
Scope and cost are set after discovery, not before
Every fractional CMO engagement is scoped around business size, complexity and monthly output. Engagements can run as a monthly retainer, a one-time project fee, or a fixed-price project. A detailed proposal follows the discovery call, matched to what the business actually needs.
About the firm
What you can check before committing
Knight Marketing describes itself as a boutique marketing firm. Knight Marketing is a small, boutique-style marketing firm. We take on only a handful of clients at a time so every deliverable gets the attention it needs and every client is satisfied.
Michael KnightFort Myers, FLBoutique marketing firm
- Founder
- Michael Knight
- Based
- Fort Myers, FL
- Firm
- Boutique marketing firm
Questions people ask
Who does the work?
Knight Marketing is a small, boutique-style marketing firm. We take on only a handful of clients at a time so every deliverable gets the attention it needs and every client is satisfied.
How much does a fractional CMO engagement cost?
Cost depends on your business size, scope and monthly output. A detailed proposal follows the discovery call.
Is this a monthly contract?
Engagements can run as a monthly retainer, a one-time project fee, or a fixed-price project, matched to what the proposal recommends.
What happens after I send an inquiry?
We run a discovery call to review your goals, team, systems and growth targets, then build a custom plan before any work starts.
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